Frequent question: Does China like the NBA?

Does China support NBA?

Silver added that “there continues to be enormous interest for the NBA in China,” and that his “sense is that there will be a return to normalcy fairly soon.” The All-Star events in Chicago were distributed on Tencent, with which the NBA inked a five-year, $1.5bn deal last summer to continue as the league’s exclusive …

What is China’s relationship with the NBA?

China is a big partner for the NBA, with many NBA players having shoe deals in the country and the league having a significant TV presence there. Last year, however, ruffles were feathered due to some online commentary about an issue close to China. Silver defended the NBA’s approach to China recently.

Is the NBA banned in China?

The NBA has already been banned from CCTV, China’s state-run television broadcaster, since Morey’s 2019 tweet, a move that cost the NBA up to $400 million, according to NBA Commissioner Adam Silver has said. The Houston Rockets, the team Morey was the general manager of at the time, was removed from Tencent.

How popular is the NBA in China?

According to one study surveying Chinese internet users, the NBA is the most watched sports league in the country, even edging out the CBA and CSL. Tech giant Tencent has acquired the exclusive rights to broadcast NBA games through 2024-25 in China, in a deal worth $1.5 billion.

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When did China ban the NBA?

Key Background. On October 4, 2019, a single tweet from Morey plunged one of the world’s most valuable sports leagues into chaos: “Fight for freedom. Stand with Hong Kong.” It sparked outrage in China, led Chinese sponsors to cut ties and the state broadcaster CCTV to enforce an NBA blackout.

How much money did NBA lose from China?

NBA’s loss of China revenue estimated to exceed $200 million for season. The NBA’s loss of revenue typically generated from China this season is estimated to be at least $200 million, according to Kevin Arnovitz of ESPN.