What is the relationship between China and the NBA?

Why does China love the NBA?

Basketball has always been embraced by the People’s Liberation Army (PLA) as a way to build teamwork and foster unity among the troops. Since 1949, the Army’s almost two million members have helped popularize Chinese basketball while promoting positive messages like “Friendship First, Competition Second.”

Who is China’s favorite NBA team?

Los Angeles Lakers are the most popular NBA team online in China.

How important is China to the NBA?

China is the most significant growth market for the NBA and already accounts for nearly 10% of the league’s global revenue, Yahoo Finance has learned from multiple sources close to the league, including current and former NBA team executives. The NBA sees China as crucial to its financial future.

Why is China such an important market for the NBA?

In March, the league opened the second-largest NBA store outside of North America in Beijing. A growing middle class with expendable income and massive technological growth that allows fans to stream games on phones and watch live on TV has allowed the NBA to thrive in China.

Is NBA big in China?

The NBA has grown to become China’s most popular sports league. … According to the league, more than 300 million people in China play basketball. Meanwhile, the NBA is the most followed sports league on social media with more than 150 million followers.

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